The Top 6 Features of CMS Development UK Websites in 2022

The rapid increase in online businesses or ecommerce websites has changed the business landscape, digitising significant purchases, information, and services. Having an online presence with cms development uk has made companies swell recognised worldwide, letting customers purchase the goods and services from anywhere around the world. It has led to customers opting for easy shopping, saving time and energy. Customers no longer have to wait in long queues. Instead, they are seen utilising their precious time in doing productive work. All the companies from small to large scale have their own websites that keep the users engaged.

Since the websites have increased dramatically, new businesses strive to build a robust website that is easy to manage. Hence, they hire a web development agency that builds and maintains the company’s website while providing enhanced user experiences with the help of quality content and marketing. Though choosing the agency may look like an easy task, it is challenging. It becomes crucial to select a reliable agency with a team of experts specialised in software development services that guides and builds unique websites integrated with CMS. The CMS makes the website rank higher without using codes. A successful website is usually an outcome of robust CMS software.

What is CMS Development UK?


CMS stands for a content management system that is a software or platform that builds websites and creates engaging content for the internet. Unlike other software, it enables businesses to create a website without coding, which means anyone with little or no expertise can quickly develop a highly functional website. It has mitigated the traditional web development methods that require HTML knowledge to code the website or publish the content. The CMS slows users to easily log into the website dashboards and use the user-friendly interface to design web pages, customise the styles or add content. After this, the CMS does the rest of the work by coding the website. The cms development uk platform leverages businesses to write blogs, create an ecommerce store, develop websites, design portfolios, etc. Furthermore, many types of content management systems facilitate organisations with few of the incredible features. One of the most used CMS platforms is WordPress, widely used by companies globally, leveraging businesses with advanced features.

5 Features of CMS Platforms

  1. Dashboard


The website dashboards are the main feature of any website with a simple interface enables companies to personalise their websites by opting for different designs, styles, colours, fonts, etc. Usually, it is known as the backend or admin area that showcases the key elements of the website. It may include a welcome message, an activity log, reviews, or just a website summary. Companies usually hire a web development agency to help build interactive websites with simple and easy-to-use dashboards.

  1. Customise Themes


The difference in the types of industries has led to companies having their own set of features, procedures, rules, mindset, etc., making it essential to design their products or services accordingly. Therefore, even the websites designed for businesses differ in their appearance and what they have to offer. The CMS here plays a vital role in helping enterprises customise the look of their websites according to their presence of industry standards. Hence, WordPress offers dozens of templates and themes to businesses. These built-in templates enable companies to change the website’s colours, layout, fonts, and other design features. Moreover, it offers thousands of free themes, but firms can also choose premium themes to give the website a more professional look.

  1. Plugins


The best websites are customisable, and the CMS helps companies add unique features to the website by adding plugins and extensions. These plugins act like apps on a mobile phone. Since they are easy to install, websites can improve their functions and features while elevating the overall look. Though every cms development uk platform offers a wide range of plugins, WordPress tops them all with over 57,000 plugins, adding new features like social media integration or contact form. Hence, companies no longer have to build new websites to add more value or offer additional services. They can add plugins and extensions to upgrade the website performance look within a fraction of seconds.

  1. Content Editor


One of the most crucial factors that increase the importance of content management platforms has to be the ability to create, edit and publish the content on the web pages. They are usually referred to as WYSIWYG, which means ‘what you see is what you get.’ When a company starts with an ecommerce web development process, it has an idea about how the website will look in the end. Hence, while editing the text, the company imagines the web site’s overall look instead of focusing on coding. Creating interactive content is a piece of art mastered by a few that takes time and effort. Further, it allows companies to add images or other media files to the website to make it more attractive, bringing more audience to the page. Not to forget, this should include the proper usage of SEO keywords that help in ranking the website higher on the search engine.

  1. User Engagement


When developing a website, the CMS permits the audience to take an active part in publishing their work on the business website, making it available for the audience to gain knowledge about specific products, topics, or services. Moreover, it allows companies to assign various user roles to control what areas they can access without permission.

The CMS development UK is for non-techy users that have little or no knowledge about website development. It helps such businesses or individuals to create their websites, add content and manage their online presence effectively with minimum resources. Companies searching for hassle-free and convenient website content management systems usually opt for such platforms, letting them easily customise the websites at an affordable price. When focusing on the best CMS platform, there is no specific answer. It depends on the business’s industry and its requirements, each opting for different features and functions. Hence, saying WordPress is the best website won’t be fair though more than 38% use WordPress for their development process.

The Ultimate 2022 Web Development Guide by a Web and CMS Development Company

Websites have become a trend in the recent age where companies strive to make an online presence creating a brand identity for their products and services. It won’t be incorrect to say that a web and cms development company revolutionizes how products get marketed to the audience. From freelance photographers to enterprises, businesses are developing highly functional and creative websites to boost the company’s revenue. Though creating a website with engaging content can be tricky when choosing the best web or CMS development platform, businesses hire developers to do it for them.

Web site development is the best solution for individuals and businesses to raise awareness about their products. Still, if you are new to the industry and do not have enough budget, website builders are a good option. The ecommerce market is vast, and creating an online presence has become complicated with the same business companies already there. But here are a few easy steps that might help small businesses create a competitive advantage by developing a website or enhancing the existing one.

8 Web Development Steps by a Web and CMS Development Company

  1. Domain Name

Domain Name
Domain Name

An essential part of any web development has to be choosing its domain name or website address, keeping in mind it should be SEO friendly. Creating a domain name might be tricky at times but making sure it is short and easy to spell makes a significant difference. Moreover, use a proper domain extension like .com and avoid using numbers or hyphens as they are hard to remember. Companies should opt for a memorable domain name that is eye catching and leaves a mark in the users’ minds, making it crucial to search good name. Choosing nonsensical will not convey the company’s message; hence the audience will not relate to it. Lastly, check the selected domain name isn’t used by other companies or isn’t registered while checking its price to avoid a heavy budget.

  1. Website Hosting

Website Hosting
Website Hosting

The web hosting provider offers the technology and services needed for a website to view the internet. The domain name gets connected with the hosting providers that allow users to view it when they visit the web address. A web and cms development company believes the better the tech & support options, the higher the web hosting price. Companies can choose from shared, dedicated or virtual servers, but we recommend opting for virtual servers as it provides combined services of shared and dedicated servers. It leverages high security and performance at affordable prices. Look for hosting companies or providers that offer chat or phone support to solve clients’ problems, improving customer satisfaction quickly. Furthermore, look for an easy-to-use server interface and high server security, allowing the business to review and maintain the security protocols regularly. Bluehost, GoDaddy and SiteGround are a few websites hosting companies.

  1. Homepage


The company’s homepage should provide all the details about the business, from their core values to their products. It shouldn’t leave the customers guessing as they tend to lose interest when they don’t find what they are looking for, making it essential to give them what they are searching. Hence, make sure the web site development homepage banners clearly describe the company’s services with visuals and text. We recommend adding “About Us” links in the main and footer navigation menus for people eager to read more about the business.

  1. E-commerce Platform

E-commerce Platform
E-commerce Platform

Most companies these days revolve around selling products and services through an online medium, that is, the website. Companies looking for facilitating users with an online transaction mode need to choose a fast and secure ecommerce website design platform for their business model. Shopify, WooCommerce, Wix, Business Squarespace, etc., are a few advanced platforms. They build highly engaging, customised, flexible, SEO friendly and secure platforms for a smooth user experience.

  1. Content Management System

Content Management System
Content Management System

CMS is a much-needed system needed to maintain the website in the best possible ways. There are many types of CMS, so choosing the right system that meets the unique needs like user-friendliness, budget, simplicity, extensibility, etc., becomes crucial for success. A web and cms development company focuses on these steps to create highly interactive and unique websites meeting the company’s goals. WordPress, Joomla, Drupal, Wix and Squarespace are a few of the best CMS’s with advanced features to create and manage innovative content attracting more audience.

  1. User Interface

User Interface
User Interface

The top business giants have built memorable and intriguing websites, creating a positive impression on the customers. Appealing graphics and visible fonts are the first steps towards creating an attractive user interface. However, the company needs to make sure the graphics are compressed and optimised for fast loading as a slow website will get your business penalised. Consistency is the key to success in web site development, making it essential to research your audience and offer the best web designs with seamless navigation experiences to visit pages quickly. Moreover, easily accessible contact information and call-to-action tabs elevate the website. A standard website must have a home, about us, products or services, sitemap, management team, contact us, policy, and terms of use pages to succeed in a large e-commerce market.

  1. SEO


Once the pages and content are ready, businesses should pay attention to search engine optimisation because it is the break or make element in the website development success. The best website is one that gets indexed and top-ranked. The site competes with other business websites with similar content where the best design and content website wins. The higher the website’s search results, the more reliable it is, bringing traffic to your page. SEO may sound like an easy task but needs SEO experts to research keywords and implement them. Moreover, the business should link the website to social media sites, use internal links, add positive online reviews, use high-quality backlinks, optimal web code, and install an SSL certificate.

  1. Webmaster Tools

Webmaster Tools
Webmaster Tools

Data is the critical element in analysing the site performance and traffic with Google Analytics, Google Search or Bing Webmaster Tools. Businesses can track daily, weekly or monthly site visitors, the number of views, broken links, most searched keywords, site backlinks, web page download time, etc., to improve the SEO.

The ecommerce website design is not an easy process, but with the steps mentioned above, organisations can make a difference. The process doesn’t stop here. Businesses should update their content and maintain their websites regularly to avoid glitches or sudden, more significant problems that might lead to heavy maintenance costs as the issues pile up. Quality content is the key to the customer’s heart. Hence publishing content users search for becomes extremely important. Website maintenance with good SEO and content will get your business ranked at the top.

Also Read: The Worth Of Inclusive Content For Digital Marketing In 2022

4 Tips To Build CMS Web Design In 2022

Having a website is a sign of existence for your organisation. It shows a solid identity for your business and exhibits your good presence. A website allows your business to connect and interact with customers and to bring more prospect leads to your company.

Merely a good website is not enough for your business, it has to be designed well to catch appeal of visitors. Design plays a crucial role in website nowadays and enhances its look and feel to grab immediate attention of customers. The UX and UI are core elements of web design that improve the overall appearance of a website. They add functionality to single page web applications and create seamless intuitive navigation for customers. Adding the colours, fonts, layouts, menus and icons add a beauty and charm to the website. Traditionally, websites are built on custom style that is by using Html, CSS, and Javascript.

In the present era, the new innovative technology of content management system (CMS) is gaining a huge fame and popularity among businesses and customers alike. It is an easy to understand and user-friendly content management system that allows managing, uploading, and publishing of quality content on the website. It uses multiple platforms such as WordPress, Drupal, Magento, Joomla, and Woo Commerce.

These CMS platforms allow tremendous modification and content, images, and videos for better results.  Many e-commerce companies use the content management system CMS Web Design for their businesses to promote and share their content to visitors.

Here are four valuable tips to build CMS Website Design in 2022:

Choosing A Preferred Platform

Choosing A Preferred Platform
Choosing A Preferred Platform

It is a first step you need to do prior to launching a new website. You have to pick a content management system (CMS) platform that meets all your technical design and development requirements and fulfills customer expectations. Numerous CMS systems are there for your choice of interest, but choose the one that is beneficial for your business.

For the basic website, WordPress is a suitable choice of platform. It offers excellent features to your website with themes, plugins, and add ons widgets for customised design. For the advanced level website, you can choose other platforms like Drupal, Magento, and Woo Commerce.

Selecting The Right Domain Name

Selecting The Right Domain Name
Selecting The Right Domain Name

A website without a domain seems like a label without a brand. A good domain signifies the purpose and functionality of a website. It tells visitors what a website is all about. Choosing the right domain is an essential requirement of your business. It enhances the value and demand for your organisation.

The best idea of choosing a domain is to select a simple and user-friendly domain that is easily recognisable and memorable. It should be relevant to your niche and fulfill all the search engine optimisation SEO requirements. Choose a relevant domain name that defines your business and register it rightaway with a proper hosting.

Finding A Reliable Hosting Service

Finding A Reliable Hosting Service
Finding A Reliable Hosting Service

Hosting is a crucial solution for your website to run on internet. It provides a rapid internet connection for tranferring files from client to server. The purpose of hosting is to provide a fast server uptime that maintains a speed of your client computer and allows it to store, send, and retrieve data from a server. Content Management System provides a freedom of choice to businesses to select the best hosting service to client. It loads fast website pages and provides a better security with HTTPS and SSL.

Many companies install a dedicted web hosting for exclusive services. Shared web hosting does not work better for many businesses and companie use a VPS hosting as an alternative. For selecting a hosting, you can find blue host or go daddy for excellent quality of services. They provide an extensive server space for keeping and storing data files and accessing them any time you need. CMS provides integrated hosting solutions for your business and integrates your content to cloud.

Installing The Right Content Management System (CMS)

Installing The Right Content Management System
Installing The Right Content Management System

Installing the right CMS allows businesses to install their content managemment system with easy and efficient installation process. It takes hardly a few couples of minutes to install and download the CMS to your workplaces or household system. It requires you to follow the steps and copy the file to your server host. CMS allows you to install your plugins features after the setup is complete.

It allows you to customise the design functionalities with tailormade templates to modify the logo, layout, menus, icons, buttons, and create multiple web pages You can produce your original quality content and upload it to your CMS platform. It allows you to add texts, images, and media videos to show a fabulous display of your brand. After everything is done, hit on publish button to make your content go live to the target audience.

Bottom Line

Hence, in a nutshell, these above-mentioned are the worthwhile tips to build the CMS based Website design in 2022. It follows the latest design and development techniques to meet the complete requirements of clients. CMS is the best way to organise and manage the content without any technical issues. It is an excellent idea and solution for ecommerce development services to build remarkable websites for the clients.

Also Read: Six Best Technological Trends Of Mobile App Development In 2021-22

Top 4 Augmented Reality or Smart Glasses 2020

Augmented reality, or AR, needs a screen display that overlays graphics over our existing vision. Now, to do that, either we can use our mobile devices such as smartphones etcetera, or we need a head mounted device. The head mounted device is sure to give a more immersive experience, but just working good is not enough. It should be unobtrusive enough for actual every day wear, so that the person using it does not look out of place using them.

Now, AR is not the same as VR, or virtual reality. Unlike VR, which attempts to recreate the entire world around the user from scratch, augmented reality just expands and enhances the user’s interactions and experience. Just this last point alone is the reason that the tech sector believes that AR has the highest potential for mass acceptance and usage when compared to others technologies in the extended reality family.

What is Augmented Reality?

Augmented Reality

Augmented reality is a concept where take part in an interactive experience where the real world is enhanced using digital information, sometimes across multiple sensory modes. The aim is to integrate the digital content with the real world in such a way to provide a seamlessly immersive experience to the user.

While it is part of the extended reality family, it not quite different from virtual reality or VR. VR works by creating the visual world from scratch, rather than overlaying and enhancing like AR.

The real life application of augmented reality mobile apps, or augmented reality software services in general is quite diverse and widespread. Being an integral part of military equipment, or an important classroom tool to provide a more interactive approach to studying, or just using an AR mobile app to show a prospective buyer what a particular piece of furniture would look like at their home, AR is fast becoming a regular part of our lives. Many tech companies are working to create their own version of AR glasses, such as the augmented reality Microsoft glasses called the HoloLens project, or the augmented reality Apple Glasses.

Now let us look at some of the offerings for augmented reality wearables available on the market.

Best AR glasses on the market:

Best AR glasses

When we usually talk about AR wearables, we generally mean AR smart glasses, as the majority of more sophisticated wearables are for business or enterprise use. So let us start our list of the top ranked augmented reality glasses 2020:

  • Epson MOVERIO BT-300:

The Epson MOVERIO BT-330, also known as the MOVERIO BT-300 FPV is a set of smart glasses of Japanese origin, which provides an impressive list of specifications for an affordable price. The glasses themselves are of quite high quality, and the Epson App market that comes with it provides its users with a vast array of apps to go with the glasses.

A 720p HD resolution display, a high quality 5 megapixel camera and a long battery life make it an impressive addition in the smart glasses category.

The drone addition allows you to control a DJI drone directly via the glasses, or you can use the included controller.

These smart glasses are currently available on amazon for the competitive price of 550 Pounds Sterling.

  • Everysight Raptor:

AR capable smart glasses are becoming more popular with athletes, as it allows them instantaneous access to a lot of information about their physical activities. These smart glasses are designed specifically for cyclists. With a battery that can power the glasses for up to 8 hours with a single charge, a high quality front camera to record the biking trips, and connectivity options such as Bluetooth, WIFI, GPS, GLONASS etcetera, these glasses are truly wonderful. Not only that, considering the sports aspect, there the option to swap the lens tint according to the conditions or preference.

The buyer has the option of buying the compatible controller with the glasses, which turns the experience up a notch.

The base price for the glasses, without the optional controller and lens tints, is 500 Pounds Sterling.

  • Google Glass Enterprise Edition:

Also called the Google “EE”, this is the updated version of the Google Glass and the Google Glass Explorer. The upgrades include a faster processor, better camera, more reliable WIFI connectivity and a better GPS, which shows that Google listened to the feedback from customers of their previous products. Though the smart glasses are quite feature rich, the hefty price tag of 1400 Pounds Sterling is a roadblock towards widespread adoption of the device, and therefore targets enterprise and business users.

  • Vuzix Blade Smart Glasses:

Vuzix Blade AR glasses are compatible with both Android and iOS devices. This stylish yet low profile and unobtrusive pair of smart glasses boast an impressive 8 megapixel Hi definition camera, an innovative set of rechargeable batteries and as well as the capability to provide haptic feedback.

The current price for a pair of Vuzix Blade AR glasses is 630 Pounds Sterling, which might be a bit expensive for general users, but those in the market for a stylish pair of feature rich smart glasses but don’t want to pay for the enterprise level options, these are just perfect.

To conclude, the market for AR glasses is expanding day by day, with many companies working to create cheaper and better options for a wider adoptability by the users. For now, we can try to snag the cheaper options to try out and enjoy the experience they offer.

Also Read: The End Of The Battle Nowhere Near In Sight: Apple Vs. Epic

5 Best Augmented Reality Apps For iOS Users In 2020

When you want to have an amalgamating experience of the Real-world with the Virtual world, then comes in the Augmented Reality.

What is AR?

Short for Augmented Reality, it is a whole different experience as compared to VR – Virtual Reality.

In VR, the user immerses himself completely by replacing everything around him with entirely different space and there is no sight of reality in it.

Whereas, AR blends your real world with Augmented Reality objects. You can see the very real-like object placed right in your room on your device’s screen. For instance, if you want to see how a white couch will look in the empty space of your room, you just need to start the AR app on your phone and select the custom object to be placed in the desired space.

Augmented Reality has unraveled thousands of new opportunities for everyone in every field. It is an excellent way of getting the ‘hands-on’ learning experience without actually putting your hands on. AR is also used for entertainment purposes. Many sorts of innovations are coming frequently in the AR segment. AR software development is an exponentially growing industry.

Now we will talk about the world’s biggest Augmented Reality Platform – Apple. There are thousands of Augmented Reality apps on Apple and it has the highest number of AR-enabled devices – in hundreds of millions roughly. There are many other AR service providers that may not be as huge as Apple but they are certainly being quite innovative in their AR app development.

Ok so, with a little description of each, we are going to suggest you the 5 best AR apps for iPad pro

1. Angry Birds

Angry Birds

Those who owned an iPhone in 2010, must have experienced this amazing game. Angry birds was already so much addictive game that even the adults could not resist playing it. But from 2019 onwards, we have the best ever Angry Birds episode: ‘Isle of Pigs’ based on Augmented Reality. It works in a simple way, all you have to do is find a flat comfortable space anywhere in your home and settle down with your device to enjoy one of the best augmented reality apps 2019.

2. ARia’s Legacy

Arias Legacy

How cool that name is, ARia’s legacy, with an uppercase AR in it. This game is similar in methodology with those Escape room games where you have to find a way out of a room with certain objects provided as an inventory. ARia’s legacy does that escaping the room in your real room.

3. Civilizations – AR

Civilizations AR

If someone is a history geek, he/she would definitely love this app. In Civilizations AR, you can learn about artifacts really up close and in depth. For a deeper understanding of the structure, build quality, material and design techniques of the historical objects. You can choose among 40 different historical masterpieces from all over the world and as old as 400 BC as the timeline.

4. Big Bang Augmented Reality

Big Bang Application

This one is just a mind-blowing AR app. In this app you can experience the Big Bang right in your bedroom. Your home becomes the reference point and the journey of the universe’s beginning starts to unfold in front of you. Obviously, you don’t have to wait for 13.8 billion years to find out how the things fell into places in your new universe. You can skip all the visuals straight to the final formation of a new universe. But going through that journey and interacting with heavenly bodies is one of its kind experience.

5. IKEA Place

IKEA Place Application

This app is very practical and makes the process of choosing the most suitable furniture for your home fun and easy. You just need to pick a furniture item from the Virtual IKEA store and then select a spot in your home to see if that fits there.

AR apps and softwares, as discussed in the beginning of this article, are not only limited to entertainment. After many innovations in the field of Education and making things learn in a memorable experience, there are many AR applications that enhance the teaching as well as the learning methods. Now let’s see a list of few Augmented Reality apps for Education.

– Math Alive
– Aurasma
– Arloon Plants
– Blippar
– Quiver
– Elements – 4D

After this in-depth discussion about iOS augmented reality apps, we will also see what sort of augmented reality apps for Android are available. Out of many android AR apps, we have shortlisted only a few popular ones, most liked by the consumers of Android.

Here we go, Google Translate in on number one in the AR apps on Android, giving the real time translation of text written anywhere in over 59 languages. For example, you see a sign in a foreign language that you don’t understand but it seems important to you, all you need to do is point your camera towards the sign and you will see an augmented reality translated text overlaid on the real sign right away.

Then few more popular apps like ViewRanger, Google Lens, WallaMe, Ingress, and Holo have really spiked the overall AR-enabled Android phones sales globally.

Also Read: The End Of The Battle Nowhere Near In Sight: Apple Vs. Epic

The End Of The Battle Nowhere Near In Sight: Apple Vs. Epic

Apple and Epic are currently locked in a very popular battle. The entire war is over the hugely famous game Fortnite and its payment methods. Now, we have learned that the battle is making its way towards a trial. This is bad news for the digital community and economy. A lot of things are up in the air and the result of the trial will tell how the rest of the companies that have apps on the Apple App Store will behave. This will spell trouble either for Epic or for Apple and neither party will leave the courthouse unscathed.

The issue that started the long, legal battle was that Fortnite wanted to get a court order that would force Apple to allow Fortnite back on the iOS App Store. Apple had blocked the game in August because Epic was trying to evade Apple’s payment system by launching its own payment system. Anyone who has had anything to do with iOS development knows that it is against the rules. In the contracts, it clearly states that if you want your app in the Apple App Store, you have to follow Apple’s payment methods.

Apple has stated that if the hugely famous game Fortnite starts following the rules again and drop the update that allows it to circumvent the Apple payment methods, it will allow Fortnite back into the store.

Last week the case went in front of Judge Yvonne Gonzalez Rogers of the United States District Court for California, she said that the decision cannot be made on the spot and that Apple and Epic will have to move towards a full trial. The full trial will happen in July 2021 as Judge Yvonne is too busy before that time.

Epic’s Argument

Epic was the first one to throw the punch by enabling its own payment method that would override Apple’s payment methods. They later conceded that their update violated the Apple App Store contract, but they went ahead with it anyway.

Apple replied to this by stating that the policies that Apple has, that even Android developers know about, were meant to protect their customers’ private information.

Epic countered that argument by saying that Fortnite has been on the Apple App Store for many years and they have never put any customers’ data at risk.

Judge Yvonne Gonzalez Rogers was not at all impressed with Epic’s retorts and said that their actions amount to dishonesty and that they have also introduced a security threat that can damage the customers’ data and Apple’s reputation. She said that even though there are people who would consider the company as a bunch of heroes, the fact of the matter is that they lied and were not forthcoming and that makes them dishonest.

Epic had no choice but to concede to these facts, but they came back with the assertion that Apple’s policies were anti-competitive for app developers everywhere.

They further stated that Apple’s policies are only meant to consolidate Apple’s power over the store and that not only limits the competition but also offers a very limited and inferior selection of apps to the end-users.

Their last resort at attacking Apple was that the 30 percent commission Apple charged for in-app purchases. The judge did not look favorably upon all the allegations Epic was throwing at Apple.

Guess we all will have to wait till 2021 to find out how this battle ends.

Also Read: 4 Best Augmented Reality Apps For Android Users In 2020

4 Best Augmented Reality Apps For Android Users In 2020

Even in today’s day and age, a lot of people think that AR is still a thing of the future. They think that it isn’t a part of the mainstream market and it will take time before it comes in. The truth is that more than 60 percent of consumers say that they prefer online stores where they can get an AR experience. 40 percent of consumers said that they will pay more for a product or a service if they offer an AR experience. The truth is that consumers nowadays want personalization and nothing offers personalization more than AR.

Still, we see that most of the brands out there don’t have anything to offer to their customers. They are still a little bit afraid of AR or ignorant of AR and are waiting for something to happen before they throw their hats in and become part of the experience.

In today’s competitive market, you try to get any kind of edge on your competitors. The best way to do that is by leveraging the power of technology. You have to pounce on the latest technology and utilize it before your competitors have a chance to do so. One of the latest technologies that you can use to offer your customers a more personalized experience is Augmented Reality. You can contact a good agency that offers augmented reality programming services and create your own app.

Here are some of the best Augmented Reality Apps that you can use in 2020.

1. Houzz

Android, 4.6

Houzz App

The name says it all. Houzz is one of the best Augmented Reality apps that you can use to choose designs, furniture, and layouts for your home. It won’t be wrong to call it a home improvement app. Not only does it allow you to view the new settings of your house, but it also provides eCommerce features that let you browse and buy whatever product you want. It’s this combination of AR experience and in-app purchases that has made Houzz one of the top AR apps in the digital world.

The best thing about the app: The “View in My Room” feature. If you are a furniture place or an interior decorator, and you are going to augmented reality companies looking for an app, this is the feature to ask for. This feature allows you to place different products in your home and see what they will look like. You can even see how different lighting will affect it in different ways.

2. IKEA Place

Android 3.7

IKEA Place

Another home décor app is the IKEA Place app for Android users. It is also available for iOS. IKEA is a Swedish furniture retailer and they have quickly found ways to keep ahead of the competition with innovative and technologically advanced ways. One such way is the AR app that they have. Some augmented reality developer has worked really hard to build this app for them and you’ll feel it when you use the app.

Unlike the previous app that allowed you to select a piece of furniture and see how it will look in your room, this app takes an overall grander approach. It takes into account your entire floor plan and then shows you items that it thinks will fit best. Once you have selected a piece of furniture, you can change the colours based on the colours that they have available and you can drag and drop the items to see which one works the best.

3. YouCam Makeup

Android 4.6

YouCam Makeup App

Now that we’ve talked about your house’s makeup, let’s talk about yours. The next app that we have for you is all about your inner artist and what you do with it. We all know that buying makeup can be really frustrating. Most of the times, you have to go out on a limb when purchasing some item. You don’t know how it will turn out when you actually use it. You can try a makeup item on the counter but the fluorescent lights that they have placed around the counter play tricks on you. When you get home, it doesn’t look the same as it looked in the store.

That is where YouCam comes into play. It offers you to test the makeup from some of the top brands in the market and see how it works with your natural skin colour and other pieces of makeup. Think of Snapchat but more advanced.

4. GIPHY World

Android 4.2


GIPHY World is an entire world that is full of rainbows, colours, and everything else that you can imagine. Think of this app as your 3D canvas. You can add GIFs and use AR technology to bring colours to your life.

You can use this app to spruce up your social media posts or you can add these effects to your product photos on your website, or anywhere else for that matter. GIPHY World will give your images the extra oomph that you’ve been looking for.


Augmented Reality has the power of taking a 2D scene and turning it into a 3D reality. You can use it in your personal life to add a bit of colour and pizzazz or you can use it to enhance your consumers’ experience with your brand and ensure that they keep coming back for more.

Also Read: Football Manager 2020 Mobile Game Available For All Platforms

The Battle Of Two Giants: Apple And Epic Games

If you are related to the gaming industry in any way, you already know that there is a fierce battle going on between two giants of the industry. Namely, Apple and Epic Games. Epic Games is the company responsible for the highly addictive and engaging Fortnite Game.

A lot of people are interested in this battle and are keeping up to date with what’s going on. This includes gamers, mobile game developers, and more. Both the companies are hugely popular for what they do and neither of them is apparently eager to back down.

Epic Games had filed a motion for Apple to allow the game Fortnite back into the App Store. Apple was adamant that it will only do so when Epic Games followed the App Store guidelines related to purchases. This is the entire battle in a nutshell.

Recently, a district court made its ruling and Epic Games were told that their motion was denied. But the ruling was a little confusing as well since the court also told apple to unblock the Unreal Engine. The Unreal Engine is what many companies that provide mobile development services use.

According to the District Court Judge, Apple is not allowed to strike back at Epic Games by blocking the Unreal Engine. A lot of game developers as well as third-party tools developers that exist on the Apple platform use the Unreal Engine tool. This harms not only the developers but also the entire gaming industry. According to the Judge, even though Epic Games violated the rules of the App Store, they did not break any rules as far as the Unreal Engine was concerned. The Judge said that Apple had tried to punish Epic Games for what they did but it is also affecting all the third parties involved in the system.

As far as the game Fortnite is concerned, the Judge said that it will remain off the App Store as long as they choose to breach the App Store guidelines and rules. If they want the game back in the Store, they will have to follow the App Store rules.

Epic Games introduced a payment system in their game Fortnite that allowed users to access the system directly without going through the Apple Store. At this, Apple removed Fortnite from the Apple Store. Epic Games knew this was going to happen and they immediately filed a lawsuit against Apple. This is a bold marketing move according to companies that provide mobile app marketing services although not many dare to replicate it.

The District Court ruling means that at least other developers won’t be affected by this battle. As far as Fortnite is concerned, nobody knows what the future might hold for millions of people who love the game.

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