The need for online content writing is everywhere in the creation and promotion of a website. It holds a distinct value in the increase of traffic and ranking of a website. Good content boosts the demand for a website, app, or blog. It has a profound impact on the success of your brand or business.
Some decades back, businesses did not pay due attention to the quality of producing content and advertising it on the web. It started in 1996 when the founder of Microsoft made the businesses realised the value of content. He drafted an essay with the title on the top, “content is king,” and published it on the website.
Bill gates also predicted once that “content is where I expect much of real money will be made on the internet, just as it as in broadcasting.” After this famous quote got aired in 1996, companies gradually began to realise the significance of content for their websites.
Here are a few reasons why content still is on the top of the digital industry:
The first and foremost reason organizations choose the content strategy for marketing technique is that it instantly grabs attention. Producing excellent quality content appeals to readers, and they stick to the website for a longer time. It catches an initial glimpse of readers from the top of a title or headline. Content compels readers to go through from the first word to the last word.
Good content brings tremendous conversions to the website. It retains the existing and random new visitors who find your content through various platforms. Visitors access your content via desktop, smartphones, tablets, and PDA’s.
They can also view your content on cross-browser platforms like google chrome, mozzarella Firefox, opera, Netscape navigator, internet explorer, and safari. A visitor comes to your content from various sources and views a glimpse of it. If he likes the content, he proceeds to read and convert to decide to buy the products and services.
7 Characteristics Of Content That Makes It A King
These seven characteristics of content make it a real king. They are as follows:
Content Must Be Original
The initial criteria of content should be its originality. In today’s market, fake content does not work. Customers have become highly aware and recognise the quality of the content at first sight. An original content retains readers’ interest and delivers them the quality of information that they could not find anywhere else on the web.
Content Should Be Useful
Usefulness is at the core of the content. It must be helpful and give any benefit to the reader. There should be any purpose of content that increases its value and demand among customers.
Writers invest a lot of time in drafting a single piece of content. It involves their mental and physical strength to write a unique piece of content. If content does not interest readers and fails to bring traffic to the website, it will be a waste of effort for writers who put their hearts and souls into it.
Content Should Be Credible
The reputation of your business spoils if your content does not come out to be credible. Credibility is an essential component of your content that increases your website’s status and enhances the image of your organisation. It means your content should have a certain level of authority and authenticity to capture the audience’s attention.
Content Should Be Shareable
Great content is always shareable. You can hire social media management services to share content to your friends, family, relatives, and colleagues to view and recommend your content to others. The more you share your content online, the more it will become famous and successful among customers. It helps your company to generate more traffic and rank your website on the top of Google.
Crawlable, Indexable, And Rankable
Google loves to crawl fresh content. The bots are constantly searching for unique content on the web. As soon as they find good content, they take no time to crawl, index, and rank on the search engine result pages (SERP) listings. Content should be search engine friendly and optimised for keywords in a website. It makes your website get ranked on the first page of google.
Hence, in a nutshell, those mentioned above are reasons why content always stays on the top of the list in the digital industry. The demand for content is not ceasing anyway, and it will increase more in the future. It will soon bring about a radical change in the way of traffic, engagement, and other conversion metrics.
The focus will entirely be on creating the masterpiece content that leaves a lasting impression on readers. It is an eternal strategy for creating and marketing your content on the internet. From the product description, blog writing, article, and guest posting to web 2.0, web copy, web content press release, e-book, and email marketing services. Content is everywhere, it allows you to write original and flawless without a single chance for blunder in editing.